Interactive Media:

Interactive media is a new way of distributing imagery and news via several technological mediums. SMS, blue tooth or wireless are all ways of marketing alongside large screen displays these 'new' media distribution outlets provide dynamic ways of reaching new and existing audiences.

Via 'data outlets' images and video's podcasts or adverts can be given directly to your customer base. By sponsoring various forms of data transfer or visual displays you are putting yourself into the very lives of the people you are trying to reach.